Screw It, Let's Do It: Lessons In Life

by Richard Branson

I don’t sit daydreaming about things that are impossible. I set goals and then work out how to achieve them.

Long-term success will never come if profit is the only aim.

Fun is at the core of the way I do business.

if you opt for a safe life, you will never know what it’s like to win.

Never say die. Say to yourself, ‘I can do it. I’ll keep on trying until I win.’

you’ve only got one go in life, so you should make the most of it.

What’s money for, anyway? It’s to make things happen.

The Japanese can wait 200 years for a long-term goal for their company. They don’t look for the quick buck. They want slow, solid growth.

Don’t cry over spilled milk.

If you’re starting in business and ask me if I have a lesson for you, I’d say, ‘Be fair in all your dealings. Don’t cheat – but aim to win.’