The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

It takes the same amount of energy to have a great marriage as it does an average one, just as it takes the same amount of energy and effort to make $10 million as it does $10,000. Sound crazy? It's not

No matter how much you've already achieved, you will desire to continue making accomplishments in the future. If you stop trying to succeed, it's like trying to live the rest of your life off the last breath of air.

When people start limiting the amount of success they desire, I assure you they will limit what will be required of them in order to achieve success and will fail miserably at doing what it takes to keep it.

The 10X Rule is about pure domination mentality. You never do what others do.

Default agressive and unmitigated daily discipline in all things - Jocko Willink

it's about being a model for others' thoughts and actions. Your mind-set and deeds should serve as gauges by which people can measure themselves.

The following is the basic series of mistakes people make when setting out to achieve goals:

They thought in terms of “I have to do what my colleague/neighbor/family member is doing” instead of “I have to do what's best for me.”

Think about the difference between you and the older generation at the dealership.

Many people, in fact, have been programmed to set targets that are not even of their own design. We are told what is considered to be “a lot of money”—what is rich, poor, or middle class. We have predetermined notions about what is fair, what is difficult, what is possible, what is ethical, what is good, what is bad, what is ugly, what tastes good, what looks good, and on and on. So don't assume that your goal setting isn't impinged upon by these already-established parameters, too.

We have predetermined notions about what is fair, what is difficult, what is possible, what is ethical, what is good, what is bad, what is ugly, what tastes good, what looks good, and on and on. So don't assume that your goal setting isn't impinged upon by these already-established parameters, too.

It would be good to write your own expectations and understanding of these things as you see them.

We have predetermined notions about what is fair, what is difficult, what is possible, what is ethical, what is good, what is bad, what is ugly, what tastes good, what looks good, and on and on. So don't assume that your goal setting isn't impinged upon by these already-established parameters, too.

It may be worth it to set aside a time to write your ow estimations of what these are in your own mind and life.

Think of it this way: you wouldn't consider a diet “successful” if you lost 10 pounds and put on 12. In other words, you have to be able to keep success—not just get it.

It feels like work to most people because the payoff is not substantial enough and doesn't yield an adequate victory to feel like something that isn't “work.”

This book is about how to create extraordinary achievement, how to ensure you will attain it, how to keep it—and then how to keep creating new levels of it without it feeling like work. Remember: A person who limits his or her potential success will limit what he or she will do to create it and keep it.

As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's.

even when most of those goals are attained, they don't actually provide sufficient fulfillment. Average marriages, bank accounts, weight, health, businesses, products, and the like are just that—average.

If you march into any battle without the proper troops, supplies, ammunition, and staying power, you will return home defeated.

Forcast and project, just as you do with supply / logistics.

A great manager will push a person to do more at the risk of coming up short, not target less. This idea of changing targets to make everyone feel good will lead to a further weakening of morale, hope, expectations, and skills, and everyone will start assigning reasons—better known as

excuses—

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the ...

The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.

Multiply every expectation you have by 10, and you will probably be safe.

Manage every action as though you have a camera on you every step of the way.