The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Any rationale you give yourself just gives someone else the chance to find a solution.

Once you adopt a more advanced sense of responsibility—and refuse to make any more excuses—then you can go out and search for a solution.

Success is no different than any other skill. Duplicate the actions and mind-sets of successful people, and you will create success for yourself.

These people talk in terms of explanations and resolving issues and consistently communicate challenges with a positive outlook.

Even if you're not sure how to do something, the best answer is “I will figure it out”—not “I don't know.”

Successful people see all situations—even problems and complaints—as opportunities.

Success is overcoming a challenge. Therefore, you can't succeed without some kind of difficulty.

When you are able to develop a more positive outlook, you begin to see a challenge as stimulation to engage—rather than as an excuse to avoid something.

You get yourself on the successful list by seeking problems to solve

to continue steadfastly or firmly in some state, purpose, or course of action in spite of conditions—is a trait common to those who make it.

“These casinos will always make money because the people that play here are never willing to take risks at levels great enough to wipe them out.”

The successful are willing to take gambles—to put it all out there and know, regardless of the outcome, that they can go back and do it again.

They allow themselves to be criticized, looked at, and seen by the world—while the unsuccessful hold back and play it safe.

Man would do nothing exceptional if it were not for the willingness to be unreasonable. So be one of the unreasonable ones. They are usually the people who make a huge difference in our world.

Poor people believe they need to work in order to make money and then spend their lives either spending it on nothing of importance or conserving like crazy in order to protect it. The very successful know that the money is already created.

You don't need to “make” money. It has already been made. There are no shortages of actual money—only shortages of people creating wealth. Move your attention from conserving money to creating wealth, and you'll be thinking as successful people do.

Action is necessary in order to create success and can be the single defining quality that will enable you to make the list of successful people.

“Yes, I will be happy to/would love to/want to make it work for you.”

You will be amazed how much you can get done when you quit thinking, calculating, and procrastinating and just get on with it and make a habit of acting now.

Courage comes to those who act, not to those who think, wait, and wonder.

Do things that scare you more frequently, and they will slowly begin to scare you a bit less—until they become so habitual that you wonder why you ever feared them in the first place!

Successful people love change, whereas the unsuccessful do everything they can to keep things from changing.

they figure out how to work “smart” and handle the situation by finding and using the right approach until they succeed. The unsuccessful always find work to be difficult because they never take enough time to improve their approach and make it easier on themselves.

The successful are called “thought leaders” who design the future with forward thinking.

Successful people are highly goal-oriented and always pay more attention to the target than the problem.

If you don't stay focused on your goals, you will spend your life achieving the objectives of other people—particularly those who are goal-oriented.

Read everything you can about great people and great companies' accomplishments. Surround yourself with everything you can that inspires you to think big, act big, and reach your full potential.

You can only be as successful as the individuals with whom you involve and associate yourself.

Act now and then keep acting with the knowledge that enough actions taken now will create the future.

Ask yourself, “What actions can I take today to move me toward these goals?”

Take whatever actions you come up with—regardless of what they are or how you feel.

Taking massive actions consistently and persistently and then following up with more fourth-degree actions are the only ways to guarantee the success you desire.

Always go all in on massive action. Let the rest of the world operate at the first three degrees of action, and watch them spend their lives fighting over the bits and pieces left behind.

the 10X Rule says to do 10 actions and to set targets 10 times higher than you first imagine.