The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Criticism is not something that you want to avoid; rather, it's what you must expect to come your way once you start hitting it big.

Remember: Success is not a popularity contest. It is your duty, obligation, and responsibility.

Criticism of any individual or group should signal to the recipient that the person flinging mud is threatened by the entity he or she is belittling.

The only way to handle criticism is to foresee it as an element of your success formula.

Much like fear, it's a sign that you are making the right moves in the right volumes, getting enough attention, and making enough of a splash.

The highest performers—the winners—respond by studying successful people and duplicating success.

However, in reality, an excuse usually turns out to be something other than the real reason that motivates your actions (or lack thereof).

Excuses are never the reason for why you did or didn't do something. They're just a revision of the facts that you make up in order to help yourself feel better about what happened (or didn't).

Excuses are for people who refuse to take responsibility for their life and how it turns out.

An excuse is just an alteration of reality; nothing about it will move you to a better situation. The fact that “the customer doesn't have the money” will not help you close your deal.

There exist only two times for the successful: now and the future. The unsuccessful spend most of their time in the past and regard the future as an opportunity to procrastinate.

If you don't stay focused on your goals, you will spend your life achieving the objectives of other people—particularly those who are goal-oriented.

Until you become completely, unreasonably fixated with only getting results, you will fall short of achieving what you desire.

Quit patting yourself on the back for trying, and save your rewards and accolades for actual accomplishment.

Drive yourself so that no one else has to. Be hard on yourself and never let yourself off the...

Results (not efforts)—regardless of the challenges, resistance, and problems—are a primar...

The most successful CEOs are reported to read an average of 60 books and attend more than six conferences per year—whereas the average American worker reads an average of less than one book and makes 319 times less income.

Successful people make time for conventions, symposiums, and reading.

They approach a $30 book as though it has the potential to make them a million dollars.

Remember: Successful people embrace fear and discomfort!