The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Although they may be able to outspend or outadvertise you, you can certainly outwork them by using social media, personal visits, mail, e-mail, networking, and so on. Create campaigns using the resources you do have. There is no shortage of energy, effort, creativity, or how much you can make contact with your clients. Use variations of campaigns of offers, information, video, links, third-party validation, mail, e-mails, phone calls, and personal visit combinations to counter the expensive and often wasteful ad campaigns used by the bigger players. Warning: When using activity to counter “deep pocket” advertising of competitors, never underestimate how much activity it takes to be noticed and to maintain attention in your space. For example, people think that they can post twice a day on Facebook or Twitter and that they are creating an effect. You don't understand massive action if you think in twos and you definitely are underestimating the size of the Internet if you think a couple of posts are going to get you noticed. Like every other aspect of growing your business, you have to keep showing up over