The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Think of it this way: you wouldn't consider a diet “successful” if you lost 10 pounds and put on 12. In other words, you have to be able to keep success—not just get it. You would also want to improve upon that success to ensure that you do maintain it. After all, you can cut your grass once and be successful in doing so, but it's going to grow back eventually. You will have to constantly maintain the yard in order for it to continue to be defined as a success. This isn't about attaining one goal one time but rather about what we can persist in creating.

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams! These actions should be an indication that you're getting off track—that you should begin thinking in terms of correcting your initial estimation of effort.

The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.

The more actions you take, the better your chances are of getting “lucky.”

Ask yourself how close you are to your full capability. You might not like the answer very much. If you don't consider it your duty to live up to your potential, then you simply won't. If it doesn't become an ethical issue for you, then you won't feel obligated and driven to fulfill your capacity. People