The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Extremely successful people know that their efforts must continue in order for them to realize new achievements. Once the hunt for a desired object or goal is abandoned, the cycle of success comes to an end.

This is the focus of the 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.

If you start any task with a mind toward limiting the potential outcome, you will limit the actions necessary to accomplish that very goal.

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams!

I approached every day like my life depended on the actions I took.