The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

“Why do they keep pushing?” The answer is simple: Extremely successful people know that their efforts must continue in order for them to realize new achievements. Once the hunt for a desired object or goal is abandoned, the cycle of success comes to an end.

When people start limiting the amount of success they desire, I assure you they will limit what will be required of them in order to achieve success and will fail miserably at doing what it takes to keep it.

A person who limits his or her potential success will limit what he or she will do to create it and keep it.

As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's.

Never reduce a target. Instead, increase actions.

The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.

Treating success as an option is one of the major reasons why more people don't create it for themselves—and why most people don't even get close to living up to their full potential.

If you don't consider it your duty to live up to your potential, then you simply won't.

it is impossible to take big actions if you don't take responsibility.

nothing happens to me; it happens because of me

Disciplined, consistent, and persistent actions are more of a determining factor in the creation of success than any other combination of things.

You will know you are stepping into the realm of massive action when you (1) create new problems for yourself and (2) start to receive criticism and warning from others. But stay strong. This activity will break you out of the hypnotic state of mediocrity that you've been taught to accept.

Remember that success is your duty, obligation, and responsibility. And since there is no shortage of success, any apparent limitations you are experiencing might simply be the result of thinking and acting average.

Realistic thinking is based on what others think is possible—but they are not you and have no way of knowing your potential and purposes.

competing with others limits a person's ability to think creatively because he or she is constantly watching what someone else is doing.

Most people make only enough effort for it to feel like work, whereas the most successful follow up every action with an obsession to see it through to a reward.

Learn to commit first, and figure out how to show up later.

If you are not creating new problems for yourself, then you aren't taking enough action.

Last-minute preparation is just another way to feed the fear that will only get stronger as time is added. Nothing happens without action.

Regardless of the outcome, I would say that it's far preferable to fail while doing something than to fail by over-preparing while someone else walks up and scoops up your dreams.

All the excuses in the world won't change one simple fact: that fear is a sign to do whatever it is you fear—and do it quickly.

The person who takes action on whatever he or she fears the most will be the person who advances his or her cause the most.

You will not get to quality without seeking quantity.

“Now” is the period of time that successful people utilize most often to create the futures they desire in order to dominate their environments.

You can only do as well as the people around you. If everyone around you is sick, underperforming, and struggling, then sooner or later, you will become afflicted like everyone else.

Fear is an indicator that you are moving in the right direction.