The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

motivation, work ethic, and follow-up are clearly in shortage today.

It isn't a matter of education, talent, connections, personality, lucky breaks, money, technology, being in the right industry, or even being in the right place at the right time.

An interesting thing about success is that it's like a breath of air; although your last breath of air is important, it's not nearly as important as the next one.

Things change; nothing remains as it was—

set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.

you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's.

True, but you have to be willing to help others too, because some day when you're the one needing help,who's going to help you if you've never given any reason to want to help you!

accomplishing the next level of what it is you desire—

that. It's not enough to occupy a territory.

sends the wrong message to the organization—that targets are unimportant and the only way to win is to move the finish line.

A great manager will push a person to do more at the risk of coming up short, not target less.

This idea of changing targets to make everyone feel good will lead to a further weakening of morale, hope, expectations, and skills, and everyone will start assigning reasons—better known as excuse...

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the ...

The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.

When people inadequately measure the actions necessary, they inevitably start to rationalize.

explain away failure.

first and most often used calculations always seem to target something oth...

more emotional than...

judges the project, clientele, economy, and individual to be deficient as a means of justifying wh...

that there will be something you will never foresee, regardless of how detailed your business plan

Assume that every project you attempt will take more time, money, energy, effort, and people than you can imagine. Multiply every expectation you have by 10, and you will probably be safe. And if it doesn't take 10 times more than anticipated, great.

potential customers are not as enthusiastic about this project—because they don't even know about it yet.

it. Manage every action as though you have a camera on you every step of the way. Pretend you're being recorded as a model by which your children and grandchildren will learn how to succeed in life.

Attack everything with the ferociousness of a champion athlete who is getting his last opportunity to claim his pages in the history books. And always remember to follow through completely:

success does not merely “happen.” It is the result of relentless, proper actions taken over time.

Luck clearly has something to do with it, but anyone who is “getting lucky” will tell you that their “luck” is directly proportional to what they've done. The more actions you take, the better your chances are of getting “lucky.”

“Success is a journey, not a destination.” Please!

It is a journey based on what the author said only two paragraphs earlier, that success is constantly changing depend's on on where one is in life,that it's different at different stages and different aspects...this saying is a perspective that he's choosing to view negatively, but it can be the positive that it's intended to be if only view as: success is in fact constantly changing depending on where you are in life...it is a journey

It is not enough just to play the game; it is vital that you learn to win at it.

Combined with the above sarcastic "please" author is coming across as pompous and arrogant...

“Are you trying to diminish the importance of something you haven't been able to attain?”

Or perhaps place a value on family and humans!!! If you achieve success at a cost of your family then what have you really gained? ...success is how one is remember was a comment by the author yet...if you're remembered as an asshole who put business above humans, you'll not be remember for long

Get real!

Asshole attitude...May not fish this book because of his pompous arrogant self-important attitude...you get real

quit caring,

The saying you're harping on doesn't have to do with giving up! It's a positive way to not let a failure stop you from continuing to try, to keep life goal in perspective and place value on things that are important at the various stages of life you enter.

quit winning; quit winning long enough, and you will just plain quit!

And only focusing on *winning* you will win the first to the grave...what a goal!

No one will benefit from your failure.

NOT true!!! My parents failure as parents helped me to see what changes need to be a better person,better parent... I no longer speak to my mother and her toxicity, my daughter and i on the other hand have a great open relationship built on trust,something my mother has no clue about except lies and more of them,and stealing from her own child,something i would never do...so,yes, you can learn from others failures as well as your own!