Be honest with yourself: Do you have more energy and creativity available than you're using? Average student, average marriage, average kids, average finances, average business, average products, average body type . . . . Who really desires “average”? Imagine that the products and services we're so often tempted to buy used “average” in their advertising: “This fairly average product can be found at an average price and delivers mediocre results.” Who would buy such a product? People certainly don't go out of their way to find and pay for run-of-the-mill merchandise. “We are offering cooking
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