The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

The goal was to do everything we could to get my information and material disseminated. We started using YouTube and Flickr to provide motivational videos, sales tips, and business strategies to our clients—and asked people to pass them on to their friends. I personally recorded more than 200 videos, wrote 150 blogs and articles, and did 700 radio interviews in 18 months. I then began getting national TV exposure with the networks and cable TV. Fox, CNBC, MSNBC, CNN radio, WSJ radio, and more all started having me on their shows. In the same period, I personally wrote more than 2,000 posts on Facebook, Twitter, and LinkedIn. All of this was in addition to what my office was diligently doing to get my name out. My face, name, voice, articles, methodologies, and videos began showing up everywhere—many at the same time. People with whom I had never done business started saying to us, “I see your name everywhere!” I was completely focused on expanding my footprint and making myself known to the rest of the world rather than worrying about a small group of critics. My business blew up on every front. Opportunities started to flow in daily. We started getting attention not just from those we had been focused on but from people all over the world. As a result of this campaign, my books are being translated into Chinese and German. Now inquires from France, Mexico, South Africa, and other countries are flowing in with interest in our sales training programs and books. We have peop...