The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

little trick I used was to ask myself quality questions like “What do I have to do to become the name people think of when it comes to the topic of sales?” I immediately began writing down answers and ideas: (a) Get 6 billion people to know who I am. (b) Get a TV show. (c) Get a radio show. (d) Get my books into every book store and library. (e) Get on all the major talk shows and news shows. (f) Make If You're Not First, You're Last a New York Times best-seller. (g) Make a major push using social media to have people around the world become acquainted with my name. Again, I didn't know how to do any of this at this point—nor did I want to figure it out during these early steps. I know I would only become derailed by the “how tos” and the “cannots,” and I just wanted to focus on hitting my target.