The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

The good thing about social media is anyone can play in the space, regardless of his or her financial situation. It allows for unlimited creativity, and rewards only those who use it consistently and persistently. When I first started playing with social media, I posted twice a day. I don't know what I was thinking—it was a moment of “little think.” We simultaneously began sending out e-mail strategies once a month and found ourselves getting requests from people who wanted to be removed from our e-mail campaign. My colleagues suggested I back off. That is when I woke up and came to my senses. Instead of backing off, I made the order to increase the number of posts to 10 times what we had been doing. I then instructed my employees to start sending out electronic strategies twice a week instead of monthly (eight times) and began personally posting comments on Twitter 48 times a day (once every 30 minutes). Each of them was written by me, and they were set up to be dropped in at a certain time. Although you might assume that the complaints and “unsubscribe” requests would increase with this massive outflow campaign, they didn't. Instead, we started receiving e-mails and posts of admiration for my activity level, and compliments for my willingness to provide people with free sales and motivational information. The questions came flooding in: “How can you do all this? How big is your staff? Where do you find the time? Do you ever rest?” And for every person commenting, there h...