The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Let's assume that you have 75 years to live; that's approximately 657,000 hours, or 39,420,000 minutes, in this lifetime. Take any given day of the week; you have an average of 3,900 Mondays, Tuesdays, Wednesdays, etc. Now—here's the scary part—if you are 37 years old, then you have only 1,950 Wednesdays left. What if you had only $1,950 left to your name? Would you watch it slip away, or would you do whatever you could to increase it? I believe that I can do more with 1,950 hours than most people can. The only way to increase time is to get more done in the time you have. If I get 15 phone calls done in 15 minutes and you get 15 calls done in one hour, then I have essentially created 45 minutes for myself. In this way, the 10X Rule makes it possible to multiply time. If I hire someone and pay that person $15 an hour to make 15 calls every 15 minutes, then I just duplicated my efforts—and my time becomes money.