“I promise better education for your kids,” or “I will make it more possible for you to be successful.” The underlying implication of these claims is that only I can do this—not the other guy. These politicians first emphasize the topics and initiatives that they know followers consider important—then they create the sense that citizens aren't capable of doing things for themselves. They highlight the “scarcity” that exists and do their best to make people feel that their only chance of getting what they want and need is to support them. Otherwise, they imply, your chances of getting your
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