The 10X Rule: The Only Difference Between Success and Failure

by Grant Cardone

Let me explain simply. Customer satisfaction doesn't concern me very much! Why? Because I know that we overdeliver to our clients and provide customer service that is well beyond “satisfactory.” We overdeliver to every client, and we never say no until we absolutely have to. We don't even talk about customer satisfaction in my office. We do talk a lot about how to get more customers because attracting customers to our program is the only way to increase customer satisfaction. You get it. Increasing customer satisfaction is impossible without increasing customers. Whether someone signs up for our free tip of the week or buys a book for $30, an audio program for $500, or a long-term training contract for $1 million, we always overdeliver what is expected. I only concern myself with getting more customers, then I overdeliver to my clients.