The 10X Rule: The Only Difference Between Success and Failure
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5%
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order to get to the next level of whatever you're doing, you must think and act in a wildly different way than you previously have been.
6%
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When people start limiting the amount of success they desire, I assure you they will limit what will be required of them in order to achieve success and will fail miserably at doing what it takes to keep it.
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When people don't set 10X goals—and therefore fail to operate at 10X levels—they become susceptible to “get-rich-quick” phenomena and unplanned changes in the marketplace.
8%
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It feels like work to most people because the payoff is not substantial enough and doesn't yield an adequate victory to feel like something that isn't “work.”
9%
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When I ramped up my full commitment and aligned the correct levels of thought and action, the market started responding to me.
Paul liked this
10%
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Never reduce a target. Instead, increase actions.
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The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.
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The more actions you take, the better your chances are of getting “lucky.”
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“Are you trying to diminish the importance of something you haven't been able to attain?”
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Lucky people don't make successful people; people who completely commit themselves to success seem to get lucky in life.
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Success comes about as a result of mental and spiritual claims to own it, followed by taking necessary actions over time until it is acquired.
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One of the reasons why it's difficult to discuss politics or religion with people is because exchanges about both tend to suggest a shortage—which then causes inevitable disputes.
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To get beyond the shortage myth, you have to shift your thinking to see that others' achievements actually create an opportunity for you to win as well.
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The moment you start thinking someone else's gain is your loss, you limit yourself by thinking in terms of competition and shortages.
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17%
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people who typically succeed are required to take big actions—and it is impossible to take big actions if you don't take responsibility.
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success is not something that happens to you; it's something that happens because of you and because of the actions you take.
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To get where you want to go in life, you must adopt the view that whatever is going on in your world—good, bad, or nothing—is something caused by you.
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Once you decide to take control and increase responsibility, you will start to find successful solutions to making your life better!
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When bad things happen to good people, I assure you that the good people had more to do with it than they take responsibility for.
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Until a person is done being a victim, he or she is unable to create solutions and success. That person only has problems.
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Having (or failing to have) success, I believe, is a direct result of everything you are doing and thinking yourself.
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live by the slogan that nothing happens to you—only because of you!
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Disciplined, consistent, and persistent actions are more of a determining factor in the creation of success than any other combination of things.
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Someone who takes average actions but is capable of much more is really electing to do some variation of doing nothing or retreating.
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Massive action is actually the level of action that creates new problems—and until you create problems, you're not truly operating at the fourth stage of action.
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People don't know you or about your new product—and the only way to burst through obscurity is by taking massive action.
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Taking massive action means making somewhat unreasonable choices and then following these up with even more action.
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The goal is to be seen, thought of, and considered—in one way or another. Your only problem is obscurity, not talent.
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Making massive action a discipline will break you through obscurity, increase your value to the marketplace, and help you generate success in any area you elect.
24%
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The average worker reads an average of less than one book a year and works an average of 37.5 hours per week. This same person makes 319 times less money than the top U.S. CEOs, who claim to read more than 60 books a year.
25%
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You need to change your commitment and thinking to be far above any concepts of average.
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26%
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since there is no shortage of success, any apparent limitations you are experiencing might simply be the result of thinking and acting average.
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When you are setting a goal, be sure you are clear about what you want it for, and then tie it to a greater purpose.
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“If competition is healthy, then domination is immunity!”
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Forward thinkers don't copy. They don't compete—they create. They also don't look at what others have done.
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You can't dominate if you don't penetrate, and you won't penetrate by using reasonable levels of activity.
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36%
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Never make it wrong to be obsessed; instead, make it your goal.
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There are certain things in life that have limits, but you don't unless you impose limits on yourself.
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I am willing to go for it with every customer, every time, and have the lowest closing ratio of everyone but the highest production!
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Although there are, of course, times when you must defend, retreat, and conserve, you should only do so for short periods of time—in order to prepare yourself to reinforce and attack again.
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Most companies fail not because they stay on the offensive but because they don't properly prepare themselves for expansion and cannot dominate the sector.
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the demands I made on my staff and myself to repeatedly expand the use of our most valuable resources: energy, creativity, persistence, and contact with our clients.
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If you allow the economy to determine your choice, you will never be in control of your own economy.
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Success tends to bless those who are most committed to giving it the most attention.
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overexposure is usually not the problem, obscurity certainly can be.
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Remember: If you don't know (or know about) me, then it doesn't matter how good my product is or how low my price is.
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Fear is actually a sign that you are doing what's needed to move in the right direction.
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fear is a sign to do whatever it is you fear—and do it quickly.
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When you allow fear to set you back, you lose energy, momentum, and confidence—and your fears will only grow.
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If you aren't experiencing fear, you are not taking new actions and growing.
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