Continuing with this scenario, in order to resolve the lack of income problems, members of the group try to borrow or raise money from their friends—where they hit even more resistance. They realize that it will become increasingly difficult for most people to ante up to the “unreasonable” amounts of relentless 10X actions that are necessary to see things through and were missing from the business plan. The partners start to believe that their company relies more intensely on raising money than it does on increasing actions because they didn't correctly estimate the 10X level of thoughts and
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