The Blank Slate: The Modern Denial of Human Nature

by Steven Pinker

Western societies are good at providing things that people want: clean water, effective medicine, varied and abundant food, rapid transportation and communication. They perfect these goods and services not from benevolence but from self-interest, namely the profits to be made in selling them. Perhaps the aesthetics industry also perfected ways of giving people what they like—in this case, art forms that appeal to basic human tastes, such as calendar landscapes, popular songs, and Hollywood romances and adventures. So even if an art form matured in the West, it may be not an arbitrary practice spread by a powerful navy but a successful product that engages a universal human aesthetic. This all sounds very parochial and Eurocentric, and I wouldn’t push it too far, but it must have an element of truth: if there is a profit to be made in appealing to global human tastes, it would be surprising if entrepreneurs hadn’t taken advantage of it. And it isn’t as Eurocentric as one might think. Western culture, like Western technology and Western cuisine, is voraciously eclectic, appropriating any trick that pleases people from any culture it encounters. An example is one of America’s most important culture exports, popular music. Ragtime, jazz, rock, blues, soul, and rap grew out of African American musical forms, which originally incorporated African rhythms and vocal styles.