The Blank Slate: The Modern Denial of Human Nature

by Steven Pinker

the psychology of art is entangled with the psychology of esteem, with its appreciation of the rare, the sumptuous, the virtuosic, and the dazzling. The problem is that whenever people seek rare things, entrepreneurs make them less rare, and whenever a dazzling performance is imitated, it can become commonplace. The result is the perennial turnover of styles in the arts. The psychologist Colin Martindale has documented that every art form increases in complexity, ornamentation, and emotional charge until the evocative potential of the style is fully exploited.51 Attention then turns to the style itself, at which point the style gives way to a new one. Martindale attributes this cycle to habituation on the part of the audience, but it also comes from the desire for attention on the part of the artists.