Substituting Questions I propose a simple account of how we generate intuitive opinions on complex matters. If a satisfactory answer to a hard question is not found quickly, System 1 will find a related question that is easier and will answer it. I call the operation of answering one question in place of another substitution. I also adopt the following terms: The target question is the assessment you intend to produce. The heuristic question is the simpler question that you answer instead. The technical definition of heuristic is a simple procedure that helps find adequate, though often
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