Adrian David

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The ideomotor link also works in reverse. A study conducted in a German university was the mirror image of the early experiment that Bargh and his colleagues had carried out in New York. Students were asked to walk around a room for 5 minutes at a rate of 30 steps per minute, which was about one-third their normal pace. After this brief experience, the participants were much quicker to recognize words related to old age, such as forgetful, old, and lonely. Reciprocal priming effects tend to produce a coherent reaction: if you were primed to think of old age, you would tend to act old, and ...more
Thinking, Fast and Slow
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