Paul Johnson

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Different groups of participants stated their willingness to pay to save 2,000, 20,000, or 200,000 birds. If saving birds is an economic good it should be a sum-like variable: saving 200,000 birds should be worth much more than saving 2,000 birds. In fact, the average contributions of the three groups were $80, $78, and $88 respectively. The number of birds made very little difference.
Thinking, Fast and Slow
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