The Knicks cheerleaders always perform in Central Park before game nights to help sell tickets. What if we joined up with them? Have an actor spray himself with Sword Body Spray and get the cheerleaders to chase him through Central Park? Everyone would see it. No one would know if it was real or not. News stations would inadvertently pick it up. It would be huge. And ridiculously cheap. That's the kind of thing that gets people's attention these days."
Why would anyone believe that this type of stunt was real? News stations wouldn't seriously believe that a actor sprayed with a particular body spray made a bunch of professional cheerleaders lose their minds.