In 1998, the Resnicks began to fund research on the properties of pomegranates. The researchers reported that the juice contained even more antioxidants than red wine. Further study suggested that the juice might lower blood pressure and that its concentration of flavonoids might help prevent prostate cancer. Since 1998, the Resnicks have donated more than $30 million to research into the fruit’s health benefits. The Resnicks developed a strategy of dramatically increasing the national demand for pomegranates.
