Jeronimo

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Continental’s system for projecting airfares for the new era of competition was the same one it had used all during the regulation era to suggest and justify fares in negotiations with the CAB. This projection had nothing to do with competition, supply, demand, capacity, or market forces. It took costs and added a markup. It “predicted” what the CAB would do in setting fares.
Good Strategy Bad Strategy: The Difference and Why It Matters
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