Steve Jobs, cofounder of Apple, founder of NeXT, and CEO of Pixar until it was acquired by the Walt Disney Company, is the world’s best-known Silicon Valley entrepreneur. Since guiding the development of the Macintosh computer, Jobs’s basic operating principles have become the stuff of legend: (1) imagine a product that is “insanely great,” (2) assemble a small team of the very best engineers and designers in the world, (3) make the product visually stunning and easy to use, pouring innovation into the user interface, (4) tell the world how cool and trendy the product is with innovative
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