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Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard P. Rumelt

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The more dynamic the situation, the poorer your foresight will be. Therefore, the more uncertain and dynamic the situation, the more proximate a strategic objective must be.
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Good Strategy Bad Strategy: The Difference and Why It Matters
Good Strategy Bad Strategy: The Difference and Why It Matters
by Richard P. Rumelt
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