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Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard P. Rumelt

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Strategic objectives should address a specific process or accomplishment, such as halving the time it takes to respond to a customer, or getting work from several Fortune 500 corporations.
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Good Strategy Bad Strategy: The Difference and Why It Matters
Good Strategy Bad Strategy: The Difference and Why It Matters
by Richard P. Rumelt
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