It called for increased research visibility, more alumni giving, the creation of a global business studies program, the enhancement of its entrepreneurial studies program, and a sustainability initiative. Looking more closely at the situation, one could see that the largest segment of students took jobs in accounting firms and small-to-medium-sized local service businesses. Strategic planning was the responsibility of the dean and the faculty executive council. I met with this group and explained the concepts of pivotal issues and the proximate objective. Then I asked the group to imagine that
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