The big improvements came from cutting two products out of the line and bringing in-house some tools and dies we had been buying from other companies. By making our own dies we increased the speed of the machines, and thus increased their value to our customers. The price of the machine did not fall, but the cost to the user did. It took a sophisticated sales-engineering team to get this point across to our customers, which was another reason for making this type of cost reduction the last step.
