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Ossi Honkanen
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Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard P. Rumelt

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The most basic idea of strategy is the application of strength against weakness. Or, if you prefer, strength applied to the most promising opportunity.
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Good Strategy Bad Strategy: The Difference and Why It Matters
Good Strategy Bad Strategy: The Difference and Why It Matters
by Richard P. Rumelt
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