Look at the young Microsoft besting IBM; the young Wal-Mart besting Kmart; the young Dell taking business away from HP, Compaq, and IBM; upstart FedEx pushing aside the traditional air-freight carriers; Enterprise Rent-A-Car competing effectively with Hertz and Avis with a new business model; Nvidia coming out of nowhere to steal domination of the graphics chip market away from Intel; and Google redefining the search business and taking it away from Microsoft and Yahoo! In each case you will find the upstart wielding a tightly coordinated competitive strategy.