Goke’s Kindle Notes & Highlights

Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard P. Rumelt

A brand’s value comes from guaranteeing certain characteristics of the product. But those characteristics are not easy to define.

Goke Pelemo

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Good Strategy Bad Strategy: The Difference and Why It Matters

Good Strategy Bad Strategy: The Difference and Why It Matters

by Richard P. Rumelt

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