For instance, look at the amazing success of Cisco Systems. It sits right on the interface between telecommunications and computing—a position that everyone thought would be the big battleground between AT&T and IBM. And yet, instead of a battle of titans we have this upstart grabbing the business. “As you said, the critical barrier to becoming a major player in telecommunications equipment and computing has been scale,” I continue. “Yet, Cisco Systems, started by two university staff members, has broken right through the scale ‘barrier.’ It has grabbed the inter-networking equipment market
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