After campaigning for Alabama segregationist George Wallace in 1968, Weyrich distanced himself from the John Birch Society, but he retained their political philosophy. With a massive handout from Joseph Coors of the Coors beer dynasty, Weyrich developed an elaborate Culture War infrastructure. He founded the Heritage Foundation with Coors in 1973, the Moral Majority with Jerry Falwell in 1979, and helped establish the Christian Coalition with Pat Robertson in 1989. Each organization crafted a series of bogeymen meant to divide and conquer the body politic.
