A letter to the editor in the Cincinnati Enquirer from July 1957 warned of a hex placed on those who dared badmouth Elvis: “Creep!!! Goon!!! We have warned you before of the horrible, dire consequences if you kept talking against the great Elvis Presley. Now you have done it again, oh, foolish one! Beware, oh, stupidest of men! We hold the midnight teenagers black mass over everything you write against the great Elvis! Smeared with the famous Hound Dog Orange, it is consumed in sulphurous flame as the litany of destruction is chanted!”
