The newspaper business was similar to real estate in as much as it was all about location. The chance of an article getting read had a lot to do with its placement in the paper, the black and white real estate it occupied. The front page of any section was basically the newspaper equivalent of ocean front property, and the front page of the paper itself was a beautiful beachfront home on a perfect white sand beach. It was far and away the most desirable place for an article to land as it was ensured a large number of readers.
