Then there’s a fun study where subjects were either made uncomfortable (by placing their hand in ice water) or disgusted (by placing their thinly gloved hand in imitation vomit).[*] Subjects then recommended punishment for norm violations that were purity related (e.g., “John rubbed someone’s toothbrush on the floor of a public restroom” or the supremely distinctive “John pushed someone into a dumpster which was swarming with cockroaches”) or violations unrelated to purity (e.g., “John scratched someone’s car with a key”). Being disgusted by fake puke, but not being icily uncomfortable, made
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