Kopi luwak became popular, and its purveyors were able to demand a premium for it. Willem was not impressed. He liked to repeat an expression coined by George Howell, a well-known coffee roaster. “Coffee from assholes, for assholes,” he said.
My brother-in-law brought me some Kopi Luwak from Indonesia (the humane stuff collected from wild civets — so really expensive). It was super mild and smooth, but not at all worth the expense, or the horrors, that it has since caused.
