The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

by Mark Manson

The desire for more positive experience is itself a negative experience. And, paradoxically, the acceptance of one’s negative experience is itself a positive experience. This is a total mind-fuck.

As the existential philosopher Albert Camus said (and I’m pretty sure he wasn’t on LSD at the time): “You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life.”

What’s interesting about the backwards law is that it’s called “backwards” for a reason: not giving a fuck works in reverse. If pursuing the positive is a negative, then pursuing the negative generates the positive. The pain you pursue in the gym results in better all-around health and energy. The failures in business are what lead to a better understanding of what’s necessary to be successful. Being open with your insecurities paradoxically makes you more confident and charismatic around others. The pain of honest confrontation is what generates the greatest trust and respect in your relationships. Suffering through your fears and anxieties is what allows you to build courage and perseverance.

Everything worthwhile in life is won through surmounting the associated negative experience.

Any attempt to escape the negative, to avoid it or quash it or silence it, only backfires. The avoidance of suffering is a form of suffering. The avoidance of struggle is a struggle. The denial of failure is a fa...

Look, this is how it works. You’re going to die one day. I know that’s kind of obvious, but I just wanted to remind you in case you’d forgotten. You and everyone you know are going to be dead soon. And in the short amount of time between here and there, you have a limited amount of fucks to give. Very few, in fact. And if you go around giving a fuck about everything and everyone without conscious thought or choice—well, then you’re going to get fucked. There is a subtle art to not giving a fuck. And though the concept may sound ridiculous and I may sound like an asshole, what I’m talking about here is essentially learning how to focus and prioritize your thoughts effectively—how to pick and choose what matters to you and what does not matter to you based on finely honed personal values. This is incredibly difficult. It takes a lifetime of practice and discipline to achieve. And you will regularly fail. But it is perhaps the most worthy struggle one can undertake in one’s life. It is perhaps the only struggle in one’s life.

Let’s look at three “subtleties” that should help clarify the matter. Subtlety #1: Not giving a fuck does not mean being indifferent; it means being comfortable with being different.

Subtlety #2: To not give a fuck about adversity, you must first give a fuck about something more important than adversity.

Subtlety #3: Whether you realize it or not, you are always choosing what to give a fuck about. People aren’t just born not giving a fuck. In fact, we’re born giving way too many fucks. Ever watch a kid cry his eyes out because his hat is the wrong shade of blue? Exactly. Fuck that kid.

As we get older, with the benefit of experience (and having seen so much time slip by), we begin to notice that most of these sorts of things have little lasting impact on our lives. Those people whose opinions we cared about so much before are no longer present in our lives. Rejections that were painful in the moment have actually worked out for the best. We realize how little attention people pay to the superficial details about us, and we choose not to obsess so much over them. Essentially, we become more selective about the fucks we’re willing to give. This is something called maturity. It’s nice; you should try it sometime. Maturity is what happens when one learns to only give a fuck about what’s truly fuckworthy.

After all, the only way to overcome pain is to first learn how to bear it. This book doesn’t give a fuck about alleviating your problems or your pain. And that is precisely why you will know it’s being honest. This book is not some guide to greatness—it couldn’t be, because greatness is merely an illusion in our minds, a made-up destination that we obligate ourselves to pursue, our own psychological Atlantis. Instead, this book will turn your pain into a tool, your trauma into power, and your problems into slightly better problems. That is real progress. Think of it as a guide to suffering and how to do it better, more meaningfully, with more compassion and more humility. It’s a book about moving lightly despite your heavy burdens, resting easier with your greatest fears, laughing at your tears as you cry them.

If I could invent a superhero, I would invent one called Disappointment Panda. He’d wear a cheesy eye mask and a shirt (with a giant capital T on it) that was way too small for his big panda belly, and his superpower would be to tell people harsh truths about themselves that they needed to hear but didn’t want to accept. He would go door-to-door like a Bible salesman and ring doorbells and say things like, “Sure, making a lot of money makes you feel good, but it won’t make your kids love you,” or “If you have to ask yourself if you trust your wife, then you probably don’t,” or “What you consider ‘friendship’ is really just your constant attempts to impress people.” Then he’d tell the homeowner to have a nice day and saunter on down to the next house. It would be awesome. And sick. And sad. And uplifting. And necessary. After all, the greatest truths in life are usually the most unpleasant to hear.

We suffer for the simple reason that suffering is biologically useful. It is nature’s preferred agent for inspiring change. We have evolved to always live with a certain degree of dissatisfaction and insecurity, because it’s the mildly dissatisfied and insecure creature that’s going to do the most work to innovate and survive. We are wired to become dissatisfied with whatever we have and satisfied by only what we do not have. This constant dissatisfaction has kept our species fighting and striving, building and conquering.

You may salivate at the thought of a problem-free life full of everlasting happiness and eternal compassion, but back here on earth the problems never cease. Seriously, problems don’t end. Disappointment Panda just dropped by. We had margaritas, and he told me all about it: problems never fucking go away, he said—they just improve. Warren Buffett’s got money problems; the drunk hobo down at Kwik-E Mart’s got money problems. Buffett’s just got better money problems than the hobo. All of life is like this. “Life is essentially an endless series of problems, Mark,” the panda told me. He sipped his drink and adjusted the little pink umbrella. “The solution to one problem is merely the creation of the next one.”

Problems never stop; they merely get exchanged and/or upgraded. Happiness comes from solving problems. The keyword here is “solving.” If you’re avoiding your problems or feel like you don’t have any problems, then you’re going to make yourself miserable. If you feel like you have problems that you can’t solve, you will likewise make yourself miserable. The secret sauce is in the solving of the problems, not in not having problems in the first place. To be happy we need something to solve. Happiness is therefore a form of action; it’s an activity, not something that is passively bestowed upon you, not something that you magically discover in a top-ten article on the Huffington Post or from any specific guru or teacher. It doesn’t magically appear when you finally make enough money to add on that extra room to the house. You don’t find it waiting for you in a place, an idea, a job—or even a book, for that matter. Happiness is a constant work-in-progress, because solving problems is a constant work-in-progress—the solutions to today’s problems will lay the foundation for tomorrow’s problems, and so on. True happiness occurs only when you find the problems you enjoy having and enjoy solving.

Emotions are simply biological signals designed to nudge you in the direction of beneficial change. Look, I don’t mean to make light of your midlife crisis or the fact that your drunk dad stole your bike when you were eight years old and you still haven’t gotten over it, but when it comes down to it, if you feel crappy it’s because your brain is telling you that there’s a problem that’s unaddressed or unresolved. In other words, negative emotions are a call to action. When you feel them, it’s because you’re supposed to do something. Positive emotions, on the other hand, are rewards for taking the proper action. When you feel them, life seems simple and there is nothing else to do but enjoy it. Then, like everything else, the positive emotions go away, because more problems inevitably emerge.

Decision-making based on emotional intuition, without the aid of reason to keep it in line, pretty much always sucks. You know who bases their entire lives on their emotions? Three-year-old kids. And dogs. You know what else three-year-olds and dogs do? Shit on the carpet.

What determines your success isn’t, “What do you want to enjoy?” The relevant question is, “What pain do you want to sustain?” The path to happiness is a path full of shitheaps and shame.

Technology has solved old economic problems by giving us new psychological problems. The Internet has not just open-sourced information; it has also open-sourced insecurity, self-doubt, and shame.

If you want to change how you see your problems, you have to change what you value and/or how you measure failure/success.

When we force ourselves to stay positive at all times, we deny the existence of our life’s problems. And when we deny our problems, we rob ourselves of the chance to solve them and generate happiness. Problems add a sense of meaning and importance to our life. Thus to duck our problems is to lead a meaningless (even if supposedly pleasant) existence.

As Freud once said, “One day, in retrospect, the years of struggle will strike you as the most beautiful.”

When we have poor values—that is, poor standards we set for ourselves and others—we are essentially giving fucks about the things that don’t matter, things that in fact make our life worse. But when we choose better values, we are able to divert our fucks to something better—toward things that matter, things that improve the state of our well-being and that generate happiness, pleasure, and success as side effects. This, in a nutshell, is what “self-improvement” is really about: prioritizing better values, choosing better things to give a fuck about. Because when you give better fucks, you get better problems. And when you get better problems, you get a better life.

There is a simple realization from which all personal improvement and growth emerges. This is the realization that we, individually, are responsible for everything in our lives, no matter the external circumstances.

Whether we like it or not, we are always taking an active role in what’s occurring to and within us. We are always interpreting the meaning of every moment and every occurrence. We are always choosing the values by which we live and the metrics by which we measure everything that happens to us. Often the same event can be good or bad, depending on the metric we choose to use. The point is, we are always choosing, whether we recognize it or not. Always. It comes back to how, in reality, there is no such thing as not giving a single fuck. It’s impossible. We must all give a fuck about something. To not give a fuck about anything is still to give a fuck about something. The real question is, What are we choosing to give a fuck about? What values are we choosing to base our actions on? What metrics are we choosing to use to measure our life? And are those good choices—good values and good metrics?

And you know what? My ex leaving me, while one of the most painful experiences I’ve ever had, was also one of the most important and influential experiences of my life. I credit it with inspiring a significant amount of personal growth. I learned more from that single problem than dozens of my successes combined.

Being wrong opens us up to the possibility of change. Being wrong brings the opportunity for growth. It

For individuals to feel justified in doing horrible things to other people, they must feel an unwavering certainty in their own righteousness, in their own beliefs and deservedness. Racists do racist things because they’re certain about their genetic superiority. Religious fanatics blow themselves up and murder dozens of people because they’re certain of their place in heaven as martyrs. Men rape and abuse women out of their certainty that they’re entitled to women’s bodies. Evil people never believe that they are evil; rather, they believe that everyone else is evil.

Uncertainty is the root of all progress and all growth. As the old adage goes, the man who believes he knows everything learns nothing. We cannot learn anything without first not knowing something. The more we admit we do not know, the more opportunities we gain to learn. Our values are imperfect and incomplete, and to assume that they are perfect and complete is to put us in a dangerously dogmatic mindset that breeds entitlement and avoids responsibility. The only way to solve our problems is to first admit that our actions and beliefs up to this point have been wrong and are not working. This openness to being wrong must exist for any real change or growth to take place.

Chances are you’ve heard some form of Parkinson’s law: “Work expands so as to fill up the time available for its completion.” You’ve also undoubtedly heard of Murphy’s law: “Whatever can go wrong will go wrong.” Well, next time you’re at a swanky cocktail party and you want to impress somebody, try dropping Manson’s law of avoidance on them: The more something threatens your identity, the more you will avoid it. That means the more something threatens to change how you view yourself, how successful/unsuccessful you believe yourself to be, how well you see yourself living up to your values, the more you will avoid ever getting around to doing it.

Buddhism argues that your idea of who “you” are is an arbitrary mental construction and that you should let go of the idea that “you” exist at all; that the arbitrary metrics by which you define yourself actually trap you, and thus you’re better off letting go of everything. In a sense, you could say that Buddhism encourages you to not give a fuck. It sounds wonky, but there are some psychological benefits to this approach to life. When we let go of the stories we tell about ourselves, to ourselves, we free ourselves up to actually act (and fail) and grow.

As a general rule, we’re all the world’s worst observers of ourselves. When we’re angry, or jealous, or upset, we’re oftentimes the last ones to figure it out. And the only way to figure it out is to put cracks in our armor of certainty by consistently questioning how wrong we might be about ourselves. “Am I jealous—and if I am, then why?” “Am I angry?” “Is she right, and I’m just protecting my ego?” Questions like these need to become a mental habit. In many cases, the simple act of asking ourselves such questions generates the humility and compassion needed to resolve a lot of our issues.

Aristotle wrote, “It is the mark of an educated mind to be able to entertain a thought without accepting it.” Being able to look at and evaluate different values without necessarily adopting them is perhaps the central skill required in changing one’s own life in a meaningful way.

I try to live with few rules, but one that I’ve adopted over the years is this: if it’s down to me being screwed up, or everybody else being screwed up, it is far, far, far more likely that I’m the one who’s screwed up. I have learned this from experience. I have been the asshole acting out based on my own insecurities and flawed certainties more times than I can count. It’s not pretty. That’s not to say there aren’t certain ways in which most people are screwed up. And that’s not to say that there aren’t times when you’ll be more right than most other people. That’s simply reality: if it feels like it’s you versus the world, chances are it’s really just you versus yourself.

Dabrowski argued that fear and anxiety and sadness are not necessarily always undesirable or unhelpful states of mind; rather, they are often representative of the necessary pain of psychological growth. And to deny that pain is to deny our own potential. Just as one must suffer physical pain to build stronger bone and muscle, one must suffer emotional pain to develop greater emotional resilience, a stronger sense of self, increased compassion, and a generally happier life. Our most radical changes in perspective often happen at the tail end of our worst moments. It’s only when we feel intense pain that we’re willing to look at our values and question why they seem to be failing us. We need some sort of existential crisis to take an objective look at how we’ve been deriving meaning in our life, and then consider changing course. You could call it “hitting bottom” or “having an existential crisis.” I prefer to call it “weathering the shitstorm.” Choose what suits you. And perhaps you’re in that kind of place right now. Perhaps you’re coming out of the most significant challenge of your life and are bewildered because everything you previously thought to be true and normal and good has turned out to be the opposite. That’s good—that’s the beginning. I can’t stress this enough, but pain is part of the process. It’s important to feel it.

Travel is a fantastic self-development tool, because it extricates you from the values of your culture and shows you that another society can live with entirely different values and still function and not hate themselves. This exposure to different cultural values and metrics then forces you to reexamine what seems obvious in your own life and to consider that perhaps it’s not necessarily the best way to live.

I remember discussing this dynamic with my Russian teacher one day, and he had an interesting theory. Having lived under communism for so many generations, with little to no economic opportunity and caged by a culture of fear, Russian society found the most valuable currency to be trust. And to build trust you have to be honest. That means when things suck, you say so openly and without apology. People’s displays of unpleasant honesty were rewarded for the simple fact that they were necessary for survival—you had to know whom you could rely on and whom you couldn’t, and you needed to know quickly. But, in the “free” West, my Russian teacher continued, there existed an abundance of economic opportunity—so much economic opportunity that it became far more valuable to present yourself in a certain way, even if it was false, than to actually be that way. Trust lost its value. Appearances and salesmanship became more advantageous forms of expression.

Honesty is a natural human craving. But part of having honesty in our lives is becoming comfortable with saying and hearing the word “no.” In this way, rejection actually makes our relationships better and our emotional lives healthier.

Commitment gives you freedom because you’re no longer distracted by the unimportant and frivolous. Commitment gives you freedom because it hones your attention and focus, directing them toward what is most efficient at making you healthy and happy. Commitment makes decision-making easier and removes any fear of missing out; knowing that what you already have is good enough, why would you ever stress about chasing more, more, more again? Commitment allows you to focus intently on a few highly important goals and achieve a greater degree of success than you otherwise would. In this way, the rejection of alternatives liberates us—rejection of what does not align with our most important values, with our chosen metrics, rejection of the constant pursuit of breadth without depth.

Death scares us. And because it scares us, we avoid thinking about it, talking about it, sometimes even acknowledging it, even when it’s happening to someone close to us. Yet, in a bizarre, backwards way, death is the light by which the shadow of all of life’s meaning is measured. Without death, everything would feel inconsequential, all experience arbitrary, all metrics and values suddenly zero.

We are all aware on some level that our physical self will eventually die, that this death is inevitable, and that its inevitability—on some unconscious level—scares the shit out of us. Therefore, in order to compensate for our fear of the inevitable loss of our physical self, we try to construct a conceptual self that will live forever. This is why people try so hard to put their names on buildings, on statues, on spines of books. It’s why we feel compelled to spend so much time giving ourselves to others, especially to children, in the hopes that our influence—our conceptual self—will last way beyond our physical self. That we will be remembered and revered and idolized long after our physical self ceases to exist. Becker called such efforts our “immortality projects,” projects that allow our conceptual self to live on way past the point of our physical death. All of human civilization, he says, is basically a result of immortality projects: the cities and governments and structures and authorities in place today were all immortality projects of men and women who came before us. They are the remnants of conceptual selves that ceased to die. Names like Jesus, Muhammad, Napoleon, and Shakespeare are just as powerful today as when those men lived, if not more so. And that’s the whole point. Whether it be through mastering an art form, conquering a new land, gaining great riches, or simply having a large and loving family that will live on for generations, all the meaning in...

The Stoics of ancient Greece and Rome implored people to keep death in mind at all times, in order to appreciate life more and remain humble in the face of its adversities. In various forms of Buddhism, the practice of meditation is often taught as a means of preparing oneself for death while still remaining alive. Dissolving one’s ego into an expansive nothingness—achieving the enlightened state of nirvana—is seen as a trial run of letting oneself cross to the other side. Even Mark Twain, that hairy goofball who came in and left on Halley’s Comet, said, “The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time.”

The only way to be comfortable with death is to understand and see yourself as something bigger than yourself; to choose values that stretch beyond serving yourself, that are simple and immediate and controllable and tolerant of the chaotic world around you. This is the basic root of all happiness.