The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

by Mark Manson

Now if you feel like shit for even five minutes, you’re bombarded with 350 images of people totally happy and having amazing fucking lives, and it’s impossible to not feel like there’s something wrong with you.

the world is totally fucked and that’s all right, because it’s always been that way, and always will be.

By not giving a fuck that you feel bad, you short-circuit the Feedback Loop from Hell; you say to yourself, “I feel like shit, but who gives a fuck?” And then, as if sprinkled by magic fuck-giving fairy dust, you stop hating yourself for feeling so bad.

The desire for more positive experience is itself a negative experience. And, paradoxically, the acceptance of one’s negative experience is itself a positive experience.

“You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life.”

If pursuing the positive is a negative, then pursuing the negative generates the positive. The pain you pursue in the gym results in better all-around health and energy. The failures in business are what lead to a better understanding of what’s necessary to be successful. Being open with your insecurities paradoxically makes you more confident and charismatic around others. The pain of honest confrontation is what generates the greatest trust and respect in your relationships. Suffering through your fears and anxieties is what allows you to build courage and perseverance.

Everything worthwhile in life is won through surmounting the associated negative experience.

Because when you give too many fucks—when you give a fuck about everyone and everything—you will feel that you’re perpetually entitled to be comfortable and happy at all times, that everything is supposed to be just exactly the fucking way you want it to be.

Subtlety #1: Not giving a fuck does not mean being indifferent; it means being comfortable with being different.

Subtlety #2: To not give a fuck about adversity, you must first give a fuck about something more important than adversity.

Subtlety #3: Whether you realize it or not, you are always choosing what to give a fuck about.

Maturity is what happens when one learns to only give a fuck about what’s truly fuckworthy.

We now reserve our ever-dwindling fucks for the most truly fuck-worthy parts of our lives: our families, our best friends, our golf swing. And, to our astonishment, this is enough.

Because when we believe that it’s not okay for things to suck sometimes, then we unconsciously start blaming ourselves. We start to feel as though something is inherently wrong with us, which drives us to all sorts of overcompensation, like buying forty pairs of shoes or downing Xanax with a vodka chaser on a Tuesday night or shooting up a school bus full of kids.

I see practical enlightenment as becoming comfortable with the idea that some suffering is always inevitable—that no matter what you do, life is comprised of failures, loss, regrets, and even death. Because once you become comfortable with all the shit that life throws at you (and it will throw a lot of shit, trust me), you become invincible in a sort of low-level spiritual way. After all, the only way to overcome pain is to first learn how to bear it.

We suffer for the simple reason that suffering is biologically useful. It is nature’s preferred agent for inspiring change. We have evolved to always live with a certain degree of dissatisfaction and insecurity, because it’s the mildly dissatisfied and insecure creature that’s going to do the most work to innovate and survive. We are wired to become dissatisfied with whatever we have and satisfied by only what we do not have. This constant dissatisfaction has kept our species fighting and striving, building and conquering. So no—our own pain and misery aren’t a bug of human evolution; they’re a feature.

Happiness is a constant work-in-progress, because solving problems is a constant work-in-progress—the solutions to today’s problems will lay the foundation for tomorrow’s problems, and so on. True happiness occurs only when you find the problems you enjoy having and enjoy solving.

What determines your success isn’t, “What do you want to enjoy?” The relevant question is, “What pain do you want to sustain?” The path to happiness is a path full of shitheaps and shame.

I didn’t like to climb much. I just liked to imagine the summit. The common cultural narratives would tell me that I somehow failed myself, that I’m a quitter or a loser, that I just didn’t “have it,” that I gave up on my dream and that maybe I let myself succumb to the pressures of society. But the truth is far less interesting than any of these explanations. The truth is, I thought I wanted something, but it turns out I didn’t. End of story.

And that one is full of fucking tears. The third level is our personal values: Why do I consider this to be success/failure? How am I choosing to measure myself? By what standard am I judging myself and everyone around me? This level, which takes constant questioning and effort, is incredibly difficult to reach. But it’s the most important, because our values determine the nature of our problems, and the nature of our problems determines the quality of our lives. Values underlie everything we are and do. If what we value is unhelpful, if what we consider success/failure is poorly chosen, then everything based upon those values—the thoughts, the emotions, the day-to-day feelings—will all be out of whack.

Honest self-questioning is difficult. It requires asking yourself simple questions that are uncomfortable to answer. In fact, in my experience, the more uncomfortable the answer, the more likely it is to be true. Take a moment and think of something that’s really bugging you. Now ask yourself why it bugs you. Chances are the answer will involve a failure of some sort. Then take that failure and ask why it seems “true” to you. What if that failure wasn’t really a failure? What if you’ve been looking at it the wrong way?

Problems may be inevitable, but the meaning of each problem is not. We get to control what our problems mean based on how we choose to think about them, the standard by which we choose to measure them.

And because of this, in a rare intimate interview in 2003, a tearful Mustaine admitted that he couldn’t help but still consider himself a failure. Despite all that he had accomplished, in his mind he would always be the guy who got kicked out of Metallica. We’re apes. We think we’re all sophisticated with our toaster ovens and designer footwear, but we’re just a bunch of finely ornamented apes. And because we are apes, we instinctually measure ourselves against others and vie for status. The question is not whether we evaluate ourselves against others; rather, the question is by what standard do we measure ourselves? Dave Mustaine, whether he realized it or not, chose to measure himself by whether he was more successful and popular than Metallica.

measure ourselves and everyone else. Onoda’s value of loyalty to the Japanese empire is what sustained him on Lubang for almost thirty years. But this same value is also what made him miserable upon his return to Japan. Mustaine’s metric of being better than Metallica likely helped him launch an incredibly successful music career. But that same metric later tortured him in spite of his success.

If you want to change how you see your problems, you have to change what you value and/or how you measure failure/success.

Good values are 1) reality-based, 2) socially constructive, and 3) immediate and controllable. Bad values are 1) superstitious, 2) socially destructive, and 3) not immediate or controllable.

Some examples of good, healthy values: honesty, innovation, vulnerability, standing up for oneself, standing up for others, self-respect, curiosity, charity, humility, creativity. Some examples of bad, unhealthy values: dominance through manipulation or violence, indiscriminate fucking, feeling good all the time, always being the center of attention, not being alone, being liked by everybody, being rich for the sake of being rich, sacrificing small animals to the pagan gods. You’ll notice that good, healthy values are achieved internally. Something like creativity or humility can be experienced right now.

Values are about prioritization. Everybody would love a good cannoli or a house in the Bahamas. The question is your priorities. What are the values that you prioritize above everything else, and that therefore influence your decision-making more than anything else?

When we have poor values—that is, poor standards we set for ourselves and others—we are essentially giving fucks about the things that don’t matter, things that in fact make our life worse. But when we choose better values, we are able to divert our fucks to something better—toward things that matter, things that improve the state of our well-being and that generate happiness, pleasure, and success as side effects. This, in a nutshell, is what “self-improvement” is really about: prioritizing better values, choosing better things to give a fuck about. Because when you give better fucks, you get better problems. And when you get better problems, you get a better life.

James decided to conduct a little experiment. In his diary, he wrote that he would spend one year believing that he was 100 percent responsible for everything that occurred in his life, no matter what. During this period, he would do everything in his power to change his circumstances, no matter the likelihood of failure. If nothing improved in that year, then it would be apparent that he was truly powerless to the circumstances around him, and then he would take his own life. The punch line? William James went on to become the father of American psychology. His work has been translated into a bazillion languages, and he’s regarded as one of the most influential intellectuals/philosophers/psychologists of his generation. He would go on to teach at Harvard and would tour much of the United States and Europe giving lectures. He would marry and have five children (one of whom, Henry, would become a famous biographer and win a Pulitzer Prize). James would later refer to his little experiment as his “rebirth,” and would credit it with everything that he later accomplished in his life. There is a simple realization from which all personal improvement and growth emerges. This is the realization that we, individually, are responsible for everything in our lives, no matter the external circumstances. We don’t always control what happens to us. But we always control how we interpret what happens to us, as well as how we respond. Whether we consciously recognize it or not, we are alw...

The more we choose to accept responsibility in our lives, the more power we will exercise over our lives. Accepting responsibility for our problems is thus the first step to solving them.

Judges don’t get to choose their cases. When a case goes to court, the judge assigned to it did not commit the crime, was not a witness to the crime, and was not affected by the crime, but he or she is still responsible for the crime. The judge must then choose the consequences; he or she must identify the metric against which the crime will be measured and make sure that the chosen metric is carried out. We are responsible for experiences that aren’t our fault all the time. This is part of life.

There’s a difference between blaming someone else for your situation and that person’s actually being responsible for your situation. Nobody else is ever responsible for your situation but you. Many people may be to blame for your unhappiness, but nobody is ever responsible for your unhappiness but you. This is because you always get to choose how you see things, how you react to things, how you value things. You always get to choose the metric by which to measure your experiences.

I thought that love sometimes just wasn’t enough. And then I realized that each individual gets to decide what is “enough,” and that love can be whatever we let it be. Every step of the way I was wrong. About everything. Throughout my life, I’ve been flat-out wrong about myself, others, society, culture, the world, the universe—everything. And I hope that will continue to be the case for the rest of my life.

A certain woman is single and lonely and wants a partner, but she never gets out of the house and does anything about it. A certain man works his ass off and believes he deserves a promotion, but he never explicitly says that to his boss. They’re told that they’re afraid of failure, of rejection, of someone saying no. But that’s not it. Sure, rejection hurts. Failure sucks. But there are particular certainties that we hold on to—certainties that we’re afraid to question or let go of, values that have given our lives meaning over the years. That woman doesn’t get out there and date because she would be forced to confront her beliefs about her own desirability.

It’s easier to sit in a painful certainty that nobody would find you attractive, that nobody appreciates your talents, than to actually test those beliefs and find out for sure. Beliefs of this sort—that I’m not attractive enough, so why bother; or that my boss is an asshole, so why bother—are designed to give us moderate comfort now by mortgaging greater happiness and success later on. They’re terrible long-term strategies, yet we cling to them because we assume we’re right, because we assume we already know what’s supposed to happen. In other words, we assume we know how the story ends. Certainty is the enemy of growth. Nothing is for certain until it has already happened—and even then, it’s still debatable. That’s why accepting the inevitable imperfections of our values is necessary for any growth to take place. Instead of striving for certainty, we should be in constant search of doubt: doubt about our own beliefs, doubt about our own feelings, doubt about what the future may hold for us unless we get out there and create it for ourselves. Instead of looking to be right all the time, we should be looking for how we’re wrong all the time. Because we are. Being wrong opens us up to the possibility of change. Being wrong brings the opportunity for growth. It means not cutting your arm open to cure a cold or splashing dog piss on your face to look young again. It means not thinking “mediocre” is a vegetable, and not being afraid to care about things.

once we create meaning for ourselves, our brains are designed to hold on to that meaning. We are biased toward the meaning our mind has made, and we don’t want to let go of it. Even if we see evidence that contradicts the meaning we created, we often ignore it and keep on believing anyway. The comedian Emo Philips once said, “I used to think the human brain was the most wonderful organ in my body. Then I realized who was telling me this.”

It’s the backwards law again: the more you try to be certain about something, the more uncertain and insecure you will feel. But the converse is true as well: the more you embrace being uncertain and not knowing, the more comfortable you will feel in knowing what you don’t know.

Learn to sustain the pain you’ve chosen. When you choose a new value, you are choosing to introduce a new form of pain into your life. Relish it. Savor it. Welcome it with open arms. Then act despite it. I won’t lie: this is going to feel impossibly hard at first. But you can start simple. You’re going to feel as though you don’t know what to do. But we’ve discussed this: you don’t know anything. Even when you think you do, you really don’t know what the fuck you’re doing. So really, what is there to lose? Life is about not knowing and then doing something anyway. All of life is like this. It never changes. Even when you’re happy. Even when you’re farting fairy dust. Even when you win the lottery and buy a small fleet of Jet Skis, you still won’t know what the hell you’re doing. Don’t ever forget that. And don’t ever be afraid of that.

Action isn’t just the effect of motivation; it’s also the cause of it.

Ultimately, the only way to achieve meaning and a sense of importance in one’s life is through a rejection of alternatives, a narrowing of freedom, a choice of commitment to one place, one belief, or (gulp) one person.

Healthy love is based on two people acknowledging and addressing their own problems with each other’s support. The difference between a healthy and an unhealthy relationship comes down to two things: 1) how well each person in the relationship accepts responsibility, and 2) the willingness of each person to both reject and be rejected by their partner.

When you have murky areas of responsibility for your emotions and actions—areas where it’s unclear who is responsible for what, whose fault is what, why you’re doing what you’re doing—you never develop strong values for yourself. Your only value becomes making your partner happy. Or your only value becomes your partner making you happy. This is self-defeating, of course. And relationships characterized by such murkiness usually go down like the Hindenburg, with all the drama and fireworks.

If the saver really wanted to save the victim, the saver would say, “Look, you’re blaming others for your own problems; deal with this yourself.” And in a sick way, that would actually be a demonstration of love: helping someone solve their own problems. Instead, victims and savers both use each other to achieve emotional highs. It’s like an addiction they fulfill in one another. Ironically, when presented with emotionally healthy people to date, they usually feel bored or lack “chemistry” with them. They pass on emotionally healthy, secure individuals because the secure partner’s solid boundaries don’t feel “exciting” enough to stimulate the constant highs necessary in the entitled person.

Jaw dropping moment.

People with strong boundaries understand that it’s unreasonable to expect two people to accommodate each other 100 percent and fulfill every need the other has. People with strong boundaries understand that they may hurt someone’s feelings sometimes, but ultimately they can’t determine how other people feel. People with strong boundaries understand that a healthy relationship is not about controlling one another’s emotions, but rather about each partner supporting the other in their individual growth and in solving their own problems. It’s not about giving a fuck about everything your partner gives a fuck about; it’s about giving a fuck about your partner regardless of the fucks he or she gives. That’s unconditional love, baby.

Nights before we go out, she comes out of the bathroom after an hour-long makeup/hair/clothes/whatever-women-do-in-there session and asks me how she looks. She’s usually gorgeous. Every once in a while, though, she looks bad. Maybe she tried to do something new with her hair, or decided to wear a pair of boots that some flamboyant fashion designer from Milan thought were avant-garde. Whatever the reason—it just doesn’t work. When I tell her this, she usually gets pissed off. As she marches back into the closet or the bathroom to redo everything and make us thirty minutes late, she spouts a bunch of four-letter words and sometimes even slings a few of them in my direction. Men stereotypically lie in this situation to make their girlfriends/wives happy. But I don’t. Why? Because honesty in my relationship is more important to me than feeling good all the time. The last person I should ever have to censor myself with is the woman I love. Fortunately, I’m married to a woman who agrees and is willing to hear my uncensored thoughts. She calls me out on my bullshit too, of course, which is one of the most important traits she offers me as a partner. Sure, my ego gets bruised sometimes, and I bitch and complain and try to argue, but a few hours later I come sulking back and admit that she was right. And holy crap she makes me a better person, even though I hate hearing it at the time. When our highest priority is to always make ourselves feel good, or to always make our partner fe...

Basically, the more options we’re given, the less satisfied we become with whatever we choose, because we’re aware of all the other options we’re potentially forfeiting.

I’ve committed to one woman for the long haul and, to my surprise, have found this more rewarding than any of the flings, trysts, and one-night stands I had in the past. I’ve committed to a single geographic location and doubled down on the handful of my significant, genuine, healthy friendships. And what I’ve discovered is something entirely counterintuitive: that there is a freedom and liberation in commitment. I’ve found increased opportunity and upside in rejecting alternatives and distractions in favor of what I’ve chosen to let truly matter to me. Commitment gives you freedom because you’re no longer distracted by the unimportant and frivolous.

Commitment makes decision-making easier and removes any fear of missing out; knowing that what you already have is good enough, why would you ever stress about chasing more, more, more again? Commitment allows you to focus intently on a few highly important goals and achieve a greater degree of success than you otherwise would.

“I’m really sorry you died.” He laughed. I don’t remember exactly what his words were, but he said something like, “Why do you care that I’m dead when you’re still so afraid to live?” I woke up crying.