The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

by Mark Manson

See, despite the book sales and the fame, Bukowski was a loser. He knew it. And his success stemmed not from some determination to be a winner, but from the fact that he knew he was a loser, accepted it, and then wrote honestly about it. He never tried to be anything other than what he was.

Fame and success didn’t make him a better person. Nor was it by becoming a better person that he became famous and successful.

But when you stop and really think about it, conventional life advice—all the positive and happy self-help stuff we hear all the time—is actually fixating on what you lack. It lasers in on what you perceive your personal shortcomings and failures to already be, and then emphasizes them for you. You learn about the best ways to make money because you feel you don’t have enough money already. You stand in front of the mirror and repeat affirmations saying that you’re beautiful because you feel as though you’re not beautiful already. You follow dating and relationship advice because you feel that you’re unlovable already. You try goofy visualization exercises about being more successful because you feel as though you aren’t successful enough already.

There’s a saying in Texas: “The smallest dog barks the loudest.” A confident man doesn’t feel a need to prove that he’s confident. A rich woman doesn’t feel a need to convince anybody that she’s rich. Either you are or you are not. And if you’re dreaming of something all the time, then you’re reinforcing the same unconscious reality over and over: that you are not that.

The key to a good life is not giving a fuck about more; it’s giving a fuck about less, giving a fuck about only what is true and immediate and important.

But now? Now if you feel like shit for even five minutes, you’re bombarded with 350 images of people totally happy and having amazing fucking lives, and it’s impossible to not feel like there’s something wrong with you.

The desire for more positive experience is itself a negative experience. And, paradoxically, the acceptance of one’s negative experience is itself a positive experience.

“You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life.”

Being open with your insecurities paradoxically makes you more confident and charismatic around others. The pain of honest confrontation is what generates the greatest trust and respect in your relationships. Suffering through your fears and anxieties is what allows you to build courage and perseverance.

Everything worthwhile in life is won through surmounting the associated negative experience. Any attempt to escape the negative, to avoid it or quash it or silence it, only backfires. The avoidance of suffering is a form of suffering. The avoidance of struggle is a struggle. The denial of failure is a failure. Hiding what is shameful is itself a form of shame.

In contrast, if you’re able to not give a fuck about the pain, you become unstoppable.

In my life, I have given a fuck about many things. I have also not given a fuck about many things. And like the road not taken, it was the fucks not given that made all the difference.

Subtlety #1: Not giving a fuck does not mean being indifferent; it means being comfortable with being different.

The willingness to stare failure in the face and shove your middle finger back at it. The people who don’t give a fuck about adversity or failure or embarrassing themselves or shitting the bed a few times. The people who just laugh and then do what they believe in anyway. Because they know it’s right. They know it’s more important than they are, more important than their own feelings and their own pride and their own ego. They say, “Fuck it,” not to everything in life, but rather to everything unimportant in life.

They reserve their fucks for what truly matters. Friends. Family. Purpose. Burritos. And an occasional lawsuit or two. And because of that, because they reserve their fucks for only the big things that matter, people give a fuck about them in return.

The point isn’t to get away from the shit. The point is to find the shit you enjoy dealing with.

Subtlety #2: To not give a fuck about adversity, you must first give a fuck about something more important than adversity.

If you find yourself consistently giving too many fucks about trivial shit that bothers you—your ex-boyfriend’s new Facebook picture, how quickly the batteries die in the TV remote, missing out on yet another two-for-one sale on hand sanitizer—chances are you don’t have much going on in your life to give a legitimate fuck about. And that’s your real problem. Not the hand sanitizer. Not the TV remote.

Ever watch a kid cry his eyes out because his hat is the wrong shade of blue? Exactly. Fuck that kid.

Rejections that were painful in the moment have actually worked out for the best.

Essentially, we become more selective about the fucks we’re willing to give. This is something called maturity. It’s nice; you should try it sometime.