The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

by Mark Manson

Self-improvement and success often occur together. But that doesn’t necessarily mean they’re the same thing.

Ironically, this fixation on the positive—on what’s better, what’s superior—only serves to remind us over and over again of what we are not, of what we lack, of what we should have been but failed to be. After all, no truly happy person feels the need to stand in front of a mirror and recite that she’s happy. She just is.

There’s a saying in Texas: “The smallest dog barks the loudest.” A confident man doesn’t feel a need to prove that he’s confident. A rich woman doesn’t feel a need to convince anybody that she’s rich. Either you are or you are not. And if you’re dreaming of something all the time, then you’re reinforcing the same unconscious reality over and over: that you are not that.

Now if you feel like shit for even five minutes, you’re bombarded with 350 images of people totally happy and having amazing fucking lives, and it’s impossible to not feel like there’s something wrong with you.

Because there’s an infinite amount of things we can now see or know, there are also an infinite number of ways we can discover that we don’t measure up, that we’re not good enough, that things aren’t as great as they could be. And this rips us apart inside.

The desire for more positive experience is itself a negative experience. And, paradoxically, the acceptance of one’s negative experience is itself a positive experience.

Being open with your insecurities paradoxically makes you more confident and charismatic around others. The pain of honest confrontation is what generates the greatest trust and respect in your relationships. Suffering through your fears and anxieties is what allows you to build courage and perseverance.

These moments of non-fuckery are the moments that most define our lives. The major switch in careers; the spontaneous choice to drop out of college and join a rock band; the decision to finally dump that deadbeat boyfriend whom you caught wearing your pantyhose a few too many times.

To not give a fuck is to stare down life’s most terrifying and difficult challenges and still take action.

You’re going to die one day. I know that’s kind of obvious, but I just wanted to remind you in case you’d forgotten. You and everyone you know are going to be dead soon. And in the short amount of time between here and there, you have a limited amount of fucks to give. Very few, in fact. And if you go around giving a fuck about everything and everyone without conscious thought or choice—well, then you’re going to get fucked.

Subtlety #1: Not giving a fuck does not mean being indifferent; it means being comfortable with being different.

You can’t be an important and life-changing presence for some people without also being a joke and an embarrassment to others. You just can’t. Because there’s no such thing as a lack of adversity. It doesn’t exist. The old saying goes that no matter where you go, there you are. Well, the same is true for adversity and failure. No matter where

Subtlety #2: To not give a fuck about adversity, you must first give a fuck about something more important than adversity.

The problem with people who hand out fucks like ice cream at a goddamn summer camp is that they don’t have anything more fuck-worthy to dedicate their fucks to.

Essentially, we become more selective about the fucks we’re willing to give. This is something called maturity. It’s nice; you should try it sometime.

Maturity is what happens when one learns to only give a fuck about what’s truly fuckworthy.

Happiness is not a solvable equation. Dissatisfaction and unease are inherent parts of human nature and, as we’ll see, necessary components to creating consistent happiness.

Pain, in all of its forms, is our body’s most effective means of spurring action.

And this pain, as much as we hate it, is useful. Pain is what teaches us what to pay attention to when we’re young or careless. It helps show us what’s good for us versus what’s bad for us. It helps us understand and adhere to our own limitations. It teaches us to not fuck around near hot stoves or stick metal objects into electrical sockets. Therefore, it’s not always beneficial to avoid pain and seek pleasure, since pain can, at times, be life-or-death important to our well-being.

But pain is not merely physical. As anyone who has had to sit through the first Star Wars prequel can tell you, we humans are capable of experiencing acute psychological pain as well. In fact, research has found that our brains don’t register much difference between physical pain and psychological pain.

Happiness Comes from Solving Problems

Problems are a constant in life.

Problems never stop; they merely get exchanged and/or upgraded.

True happiness occurs only when you find the problems you enjoy having and enjoy solving.

1. Denial.

highs are shallow and unproductive ways to go about one’s life. Much of the self-help world is predicated on peddling highs to people rather than solving legitimate problems. Many self-help gurus teach you new forms of denial and pump you up with exercises that feel good in the short term, while ignoring the underlying issue. Remember, nobody who is actually happy has to stand in front of a mirror and tell himself that he’s happy.

Emotions evolved for one specific purpose: to help us live and reproduce a little bit better. That’s it. They’re feedback mechanisms telling us that something is either likely right or likely wrong for us—nothing more, nothing less.

negative emotions are a call to action. When you feel them, it’s because you’re supposed to do something. Positive emotions, on the other hand, are rewards for taking the proper action. When you feel them, life seems simple and there is nothing else to do but enjoy it. Then, like everything else, the positive emotions go away, because more problems inevitably emerge.

Emotions are part of the equation of our lives, but not the entire equation. Just because something feels good doesn’t mean it is good. Just because something feels bad doesn’t mean it is bad. Emotions are merely signposts, suggestions that our neurobiology gives us, not commandments. Therefore, we shouldn’t always trust our own emotions. In fact, I believe we should make a habit of questioning them.

pay raise. And despite all of our sweat and strain, we end up feeling eerily similar to how we started: inadequate.

Psychologists sometimes refer to this concept as the “hedonic treadmill”: the idea that we’re always working hard to change our life situation, but we actually never feel very different. This is why our problems are recursive and unavoidable. The person you marry is the person you fight with. The house you buy is the house you repair. The dream job you take is the job you stress over. Everything comes with an inherent sacrifice—whatever makes us feel good will also inevitably make us feel bad. What we gain is also what we lose. What creates our positive experiences will define our negative experiences. This is a difficult pill to swallow. We like the idea that there’s some form of ultimate happiness that can be attained. We like the idea that we can alleviate all of our suffering permanently. We like the idea that we can feel fulfilled and satisfied with our lives forever. But we cannot.

Because happiness requires struggle. It grows from problems. Joy doesn’t just sprout out of the ground like daisies and rainbows. Real, serious, lifelong fulfillment and meaning have to be earned through the choosing and managing of our struggles. Whether you suffer from anxiety or loneliness or obsessive-compulsive disorder or a dickhead boss who ruins half of your waking hours every day, the solution lies in the acceptance and active engagement of that negative experience—not the avoidance of it, not the salvation from it.

What determines your success isn’t, “What do you want to enjoy?” The relevant question is, “What pain do you want to sustain?” The path to happiness is a path full of shitheaps and shame. You have to choose something. You can’t have a pain-free life. It can’t all be roses and unicorns all the time. Pleasure is the easy question. And pretty much all of us have a similar answer. The more interesting question is the pain. What is the pain that you want to sustain? That’s the hard question that matters, the question that will actually get you somewhere. It’s the question that can change a perspective, a life. It’s what makes me, me, and you, you. It’s what defines us and separates us and ultimately brings us together.

who enjoy the stresses and uncertainties of the starving artist lifestyle are ultimately the ones who live it and make it.

The problem with the self-esteem movement is that it measured self-esteem by how positively people felt about themselves. But a true and accurate measurement of one’s self-worth is how people feel about the negative aspects of themselves.

But the problem with entitlement is that it makes people need to feel good about themselves all the time, even at the expense of those around them. And because entitled people always need to feel good about themselves, they end up spending most of their time thinking about themselves. After all, it takes a lot of energy and work to convince yourself that your shit doesn’t stink, especially when you’ve actually been living in a toilet.

Once people have developed the thought pattern to constantly construe what happens around them as self-aggrandizing, it’s extremely hard to break them out of it. Any attempt to reason with them is seen as simply another “threat” to their superiority by another person who “can’t handle” how smart/talented/good-looking/successful they are.

Entitlement closes in upon itself in a kind of narcissistic bubble, distorting anything and everything in such a way as to reinforce itself. People who feel entitled view every occurrence in their life as either an affirmation of, or a threat to, their own greatness. If something good happens to them, it’s because of some amazing feat they accomplished. If something bad happens to them, it’s because somebody is jealous and trying to bring them down a notch. Entitlement is impervious. People who are entitled delude themselves into whatever feeds their sense of superiority. They keep their mental facade standing at all costs, even if it sometimes requires being physically or emotionally abusive to those around them. But entitlement is a failed strategy....

If we have problems that are unsolvable, our unconscious figures that we’re either uniquely special or uniquely defective in some way. That we’re somehow unlike everyone else and that the rules must be different for us. Put simply: we become entitled.

The deeper the pain, the more helpless we feel against our problems, and the more entitlement we adopt to compensate for those problems. This entitlement plays out in one of two ways: 1. I’m awesome and the rest of you all suck, so I deserve special treatment. 2. I suck and the rest of you are all awesome, so I deserve special treatment.

Because construing everything in life so as to make yourself out to be constantly victimized requires just as much selfishness as the opposite. It takes just as much energy and delusional self-aggrandizement to maintain the belief that one has insurmountable problems as that one has no problems at all.

Often, it’s this realization—that you and your problems are actually not privileged in their severity or pain—that is the first and most important step toward solving them.

think and/or talk about it, and we certainly never discuss why this could be a problem.

All day, every day, we are flooded with the truly extraordinary. The best of the best. The worst of the worst. The greatest physical feats. The funniest jokes. The most upsetting news. The scariest threats. Nonstop. Our lives today are filled with information from the extremes of the bell curve of human experience, because in the media business that’s what gets eyeballs, and eyeballs bring dollars. That’s the bottom line. Yet the vast majority of life resides in the humdrum middle. The vast majority of life is unextraordinary, indeed quite average. This flood of extreme information has conditioned us to believe that exceptionalism is the new normal. And because we’re all quite average most of the time, the deluge of exceptional information drives us to feel pretty damn insecure and desperate, because clearly we are somehow not good enough. So more and more we feel the need to compensate through entitlement and addiction. We cope the only way we know how: either through self-aggrandizing or through other-aggrandizing. Some of us do this by cooking up get-rich-quick schemes. Others do it by taking off across the world to save starving babies in Africa. Others do it by excelling in school and winning every award. Others do it by shooting up a school. Others do it by trying to have sex with anything that talks and breathes. This ties in to the growing culture of entitlement that I talked about earlier. Millennials often get blamed for this cultural shift, but that’s likely bec...

Technology has solved old economic problems by giving us new psychological problems. The Internet has not just open-sourced information; it has also open-sourced insecurity, self-doubt, and shame.

The ticket to emotional health, like that to physical health, comes from eating your veggies—that is, accepting the bland and mundane truths of life: truths such as “Your actions actually don’t matter that much in the grand scheme of things” and “The vast majority of your life will be boring and not noteworthy, and that’s okay.” This vegetable course will taste bad at first. Very bad. You will avoid accepting it. But once ingested, your body will wake up feeling more potent and more alive. After all, that constant pressure to be something amazing, to be the next big thing, will be lifted off your back. The stress and anxiety of always feeling inadequate and constantly needing to prove yourself will dissipate. And the knowledge and acceptance of your own mundane existence will actually free you to accomplish what you truly wish to accomplish, without judgment or lofty expectations. You will have a growing appreciation for life’s basic experiences: the pleasures of simple friendship, creating something, helping a person in need, reading a good book, laughing with someone you care about.

Self-awareness is like an onion. There are multiple layers to it, and the more you peel them back, the more likely you’re going to start crying at inappropriate times.

The second layer of the self-awareness onion is an ability to ask why we feel certain emotions.

But there’s another, even deeper level of the self-awareness onion. And that one is full of fucking tears. The third level is our personal values: Why do I consider this to be success/failure? How am I choosing to measure myself? By what standard am I judging myself and everyone around me?

Most people are horrible at answering these why questions accurately, and this prevents them from achieving a deeper knowledge of their own values. Sure, they may say they value honesty and a true friend, but then they turn around and lie about you behind your back to make themselves feel better. People may perceive that they feel lonely. But when they ask themselves why they feel lonely, they tend to come up with a way to blame others—everyone else is mean, or no one is cool or smart enough to understand them—and thus they further avoid their problem instead of seeking to solve it. For many people this passes as self-awareness. And yet, if they were able to go deeper and look at their underlying values, they would see that their original analysis was based on avoiding responsibility for their own problem, rather than accurately identifying the problem. They would see that their decisions were based on chasing highs, not generating true happiness.