“If money is your only object, then crowdfunding can be a lot of trouble for nothing, because you don’t know if you’ll raise enough to start a business. But it’s a brilliant method of PR. That’s what makes it really worth doing. It’s a way for you to show people your passion, and earn their trust. If anything, it’s the people who have no business experience but are totally sincere who get the best response. And once you open a shop, everybody who’s been supporting you online is happy to come and see it. That’s the great thing.”
