Kindness. If you prefer, compassion. Even benevolence. It is the quality that makes people lovely. If that sounds rather anaemic, it’s because it is the opposite of setting goals and learning how to persuade and close deals; the antithesis of self-reliance and get-what-you-want thinking which form the backbone of modern self-improvement. Its simplicity and obviousness mean that we forget it constantly when we try to impress people, yet it is the most impressive trait we can ever show.