Mikko Ikola

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You may want to reward your VIPs beyond providing them their own space and with a recognized voice in the community. Don’t pay them a wage. As soon as you start paying them regularly, they will see their role as a job. This will lose the cultural and social capital built into the VIP status. Give gifts if you like, or find other ways to recognize their contributions–but don’t turn their passion into a job.
The Servant Influencer: Harness the Power of Social Media for Positive Impact
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