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The Servant Influencer: Harness the Power of Social Media for Positive Impact, by Mikko Alasaarela

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People will want to help you if you’ve helped them first. Robert Caldini labeled this rule of reciprocity as one of the six principles of persuasion. You are building a lot of social capital[24] by helping others.
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The Servant Influencer: Harness the Power of Social Media for Positive Impact
The Servant Influencer: Harness the Power of Social Media for Positive Impact
by Mikko Alasaarela
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