Are You Building an Audience or a Community? Many people confuse the terms audience and community. Companies might hire community managers to help message their audience, and influencers may call their audience a “community”. When you or your company shares something, and others react to it, we are talking about an audience. Instagram account is an audience. Facebook page is an audience. TikTok or YouTube channel is an audience. Each share is a one-to-many broadcast with the influencer at the center of attention.
