Understanding Charisma Think about the charismatic leaders you’ve encountered. They might be young or old, rich or poor, black or white, male or female, extroverted or shy. In fact, the only thing they seem to have in common is that they are leaders. I think most people have it upside down. Being charismatic doesn’t make you a leader. Being a leader makes you charismatic. There are leaders with speech impediments and a fear of public speaking. Leaders way down the corporate ladder and leaders with no money or obvious trappings of power. There are ugly leaders too, so charisma certainly isn’t
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